Details show Google employees fretting its ad tech auctions were ‘untruthful’ and based in ‘insider information’
Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations and details in a lawsuit by state attorneys general.
Meanwhile, Google pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipulate future auctions to expand its digital monopoly, the newly unredacted complaint alleges. The documents cite internal correspondence in which Google employees said some of these practices amounted to growing its business through “insider information.”
The unredacted filing on Friday in the U.S. District Court of the Southern District of New York came after a federal judge ruled this past week that an amended complaint filed last year could be unsealed…
To read more visit the Wall Street Journal.
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