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    First Evidence Coke's Wokeness May Be Impacting Bottom Line As Diversity Pitch Stalled

    May 4, 2021
    First Evidence Coke's Wokeness May Be Impacting Bottom Line As Diversity Pitch Stalled
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    What happens when 80 million Americans stop drinking Coke? We are about to find out, and may have been recently given a first look at the consequences as Coke 'pauses' its mandated diversity hiring plan, which many legal analysts say is illegal.

    The Coca Cola company famously came out in opposition of legislation targeting election fraud in Georgia, angering Trump supporters, and Constitutionalists worldwide, which proceeded to boycott Coke's products.

    The pause comes after the orchestrator of the plan, Coke’s former general counsel Bradley Gayton, abruptly resigned last month after less than a year on the job and as criticism of the quotas mounted, reported the New York Post

    Some questioned whether Gayton’s policies violated Title VII of the Civil Rights Act of 1964, which says employers can’t treat people differently based on their race.

    In January, Gayton made headlines when he unveiled his plans to penalize outside law firms that failed to meet new diversity quotas by slashing their fees or cutting ties with them altogether.

    In a meeting with Coke’s global legal team, Douglas, the company’s new general counsel, said that Coca-Cola was “taking a pause for now” but would likely salvage some parts of the diversity plan, Law.com reported

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    CDM Staff

    The mission at Creative Destruction Media is to be the catalyst for the "process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one."
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    Mike Colmcille

    It was actually the 'be less white' racist insanity that made me boycott them. When racist corporations like Coke lose the people they've discriminated against as customers, maybe they'll realise what a terrible business strategy 'be less white' was.

    Jerry Rockwell

    Too late Coca Cola. I am boycotting you and my family drank lots of Coke. But, even though we like your drinks, we will find alternatives. Get woke, go broke.

    Mary Jo Alton

    Muhtar Kent, former CEO of Coke came out for diversity during the Obama administration. All white guys over 50 had targets on their back. My husband and numerous other white folk were "laid off".

    CEO Quincey just ramped it up. It is illegal to hire or fire someone based on their race, color or creed yet Democrats are telling Americans this is cool.


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