Screenshot: YouTube

Nike, Oregon-based shoemaker famous for:

  • sweatshop labor,
  • endorsing top athletes (and also Colin Kaepernick), and
  • litigation involving Michael Avenatti...

...has openly joined ranks with satanists. How else does one explain the "Jesus shoe," a new $3,000 per pair offering by the footwear giant containing holy water in its clear plastic soles? A play on the famed miracle, the soles enable well-heeled wearers to "walk on water." Soulless shoes.

We laugh not to cry, but this is as ugly a joke as Nike has ever played, and that's a high bar to clear. Recall the most expensive ad of its time, a 1996 excuse to blast satanic imagery around the world:

Now Nike is selling sacreligious shoes that fetishize and diminish the sanctity of Christian worship. From the New York Post:

Nike shoes with actual holy water in the soles are going for as much as $3,000 a pop, and sold out in mere minutes when they dropped Tuesday morning. “Jesus Shoes” are made with 100% frankincense wool (get it?), while the laces are strewn with a crucifix.
The godly shoes were made by Brooklyn-based product design company MSCHF, which created about two dozen of the kicks as a way of trolling “collab culture,” its head of commerce Daniel Greenberg tells The Post.

"Collab culture" is the best excuse they could come up with? This is parody? Imagine for a moment if Nike produced a "Mohammad Shoe." Would they call it the Flying Carpet and pad the soles with shredded prayer rugs? One can imagine the reprisals, the riots, the actual bloodshed at any attempt to market Islam. Why is it permissible to toy with a Christian sacramental? Perhaps only because Christians will merely shake their heads and move on.

The shoe is imprinted with a verse from Matthew, 14:25: "Now in the fourth watch of the night Jesus went to them, walking on the sea."

Holy water is used ritually to remit venial sins. It is not footwear, ultimately bound for a landfill, nor is it to be sold for a profit.

We see you, Nike. Your attempts to debase Christian worship are blatant and unforgivable. Boycott Nike.