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Balenciaga has issued an apology for its advertisements featuring children with sexualized teddy bears.

"We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms," the company wrote in a statement posted to its Instagram story on Tuesday.

The photos featured children posing with the company's plush bear bags wearing  BDSM-inspired harnesses.

One photo featured a child standing on a bed with bear bags, surrounded by other purses and accessories that included a chain leash and a Balenciaga branded dog collar choker.

Social media blew up on Twitter denouncing the promotional photo for a purse that included an excerpt from the U.S. Supreme Court opinion on United States vs. Williams (2008), which upheld part of a federal child pornography law.

"We apologize for displaying unsettling documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot. We strongly condemn abuse of children in any form. We stand for children's safety and well-being," the company said in its statement.

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